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Black Hawk
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Ocean Fish Grain Free Puppy All Breed Dry Food

Ocean Fish Grain Free Puppy All Breed Dry Food

Black Hawk
4.7
(
114
)
Blackhawk Ocean Fish Grain Free Puppy All Breed Dry Food is a dry kibble formulated for puppies of all breeds. This grain-free recipe uses ocean fish as the primary protein source, offering a digestible, protein-rich diet suited for growing puppies. It replaces grains with alternative carbohydrate and fibre sources to support sensitive digestion while delivering balanced nutrition with essential vitamins, minerals, and healthy fats. Formulated for puppies of any size or breed, it supports early growth, development and energy needs during the puppy stage. It belongs to the Blackhawk Grain Free Dry Dog Food range, which focuses on high-meat, grain-free recipes using quality proteins and digestible carbohydrate sources to support overall health and wellbeing.
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Size 1
2.5kg
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Overview

Blackhawk Ocean Fish Grain Free Puppy All Breed Dry Food is a dry kibble formulated for puppies of all breeds.

This grain-free recipe uses ocean fish as the primary protein source, offering a digestible, protein-rich diet suited for growing puppies. It replaces grains with alternative carbohydrate and fibre sources to support sensitive digestion while delivering balanced nutrition with essential vitamins, minerals, and healthy fats. Formulated for puppies of any size or breed, it supports early growth, development and energy needs during the puppy stage.

It belongs to the Blackhawk Grain Free Dry Dog Food range, which focuses on high-meat, grain-free recipes using quality proteins and digestible carbohydrate sources to support overall health and wellbeing.

Nutritional Analysis

Protein
27
%
0%
Fat
17
%
0%
Fibre
4.5
%
0%
Ash
10
%
0%
Moisture
10
%
0%
Energy
364
0
 kcal/100g

Ingredients

Fish Meal, Field Peas, Beef Fat, Tapioca, Potato, Sweet Potato, Beet Pulp, Beef Digest, Essential Vitamins (Vitamin A, Vitamin D, Vitamin E, Vitamin B12, Riboflavin, D-Pantothenic Acid, Thiamine, Niacin, Vitamin B6, Folic Acid, Choline, Biotin, Beta-Carotene, Vitamin C, Vitamin K), Minerals (Calcium, Phosphorus, Potassium, Sodium, Chloride, Magnesium, Iron, Copper, Manganese, Zinc, Iodine, Selenium), Amino Acids (DL-Methionine, Tryptophan, Lysine, Phenylalanine, Threonine, Taurine, Carnitine, Omega-6 Fatty Acids, Omega-3 Fatty Acids), Canola Oil, Chicory Root, Fish Oil, Sunflower Oil, Salt, Alfalfa, Apple, Coconut Oil, Carrot, Brewer’s Yeast, Natural Antioxidants, Pumpkin Seed, Glucosamine HCl, Yucca Schidigera, Spinach, Dried Kelp, Tomato Powder, Yoghurt Powder, Emu Oil, Chondroitin Sulphate, Blueberries, Cranberries, Dandelion, Peppermint, Rosemary.

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Fine brown fish meal powder with a slightly coarse texture, commonly used as a nutritious dog food ingredient
Fish Meal
Fish Meal
Fish Powder, Fish Scrap Meal, Fish Protein Concentrate, Fish Solubles Meal
Summary
Fish meal is a high-protein ingredient derived from whole fish or fish trimmings, making it an animal-based product. It is primarily included in pet food to provide essential amino acids, omega-3 fatty acids, and vital minerals that support muscle development and skin health. Fish meal is not used in its natural whole form but is processed and dried to optimise digestibility and nutrient availability.
Why it's used?
Fish meal is included as a concentrated protein source to support nutritional requirements in pet food formulations. It also provides essential fatty acids and can enhance palatability, making the product more appealing to pets.
Round, dry field peas in green and beige shades with a smooth texture, grouped together on a plain background
Field Peas
Field Peas
Southern Peas, Cowpeas, Vigna Unguiculata, Black-Eyed Peas
Summary
Field peas are a plant-derived legume commonly included in pet food formulations. Sourced from Pisum sativum, they provide a valuable source of plant protein, dietary fibre, and essential micronutrients. Their primary nutritional benefit is to support muscle maintenance and digestive health. Field peas are used in their natural, whole form, ensuring optimal nutrient retention and digestibility for pets.
Why it's used?
Field peas are included as a cost-effective source of protein and carbohydrates, helping to optimise the nutritional profile while managing production costs. They also serve as a label-friendly, grain-free alternative that appeals to consumer preferences.
Creamy, pale yellow beef fat with a smooth, glossy texture, shown as a nutritious ingredient for dog food
Beef Fat
Beef Fat
Rendered Beef Fat, Tallow, Bovine Fat, Bos Taurus Fat
Summary
Beef fat is an animal-derived ingredient obtained from the adipose tissue of cattle. It serves primarily as a concentrated source of energy and essential fatty acids, supporting skin and coat health in pets. In pet food, beef fat is typically rendered and purified rather than used in its raw form, ensuring safety, palatability, and optimal nutrient absorption for companion animals.
Why it's used?
Beef fat is included as a cost-effective source of animal-derived energy and to enhance palatability, making the product more appealing to pets. It also contributes to the overall fat content required for nutritional balance in pet food formulations.
Fine off-white tapioca powder with a smooth, slightly grainy texture, commonly used in Australian dog food recipes
Tapioca
Tapioca
Cassava, Manioc, Yuca, Manihot Esculenta
Summary
Tapioca is a starch extracted from the root of the cassava plant, a tropical crop native to South America. As a plant-derived ingredient, its primary purpose in pet food is to provide a highly digestible source of carbohydrates and energy. Tapioca is used in its natural, processed form as a purified starch, not as whole cassava root, ensuring safety and digestibility.
Why it's used?
Tapioca is included as a cost-effective carbohydrate source that provides energy and helps bind kibble, contributing to the desired texture and structure of the final product. Its neutral flavour and hypoallergenic properties also make it suitable for formulating diets for pets with sensitivities.
Whole potato with light brown skin, dark spots and rough texture, commonly used as a dog food ingredient
Potato
Potato
Solanum Tuberosum, Irish Potato, White Potato, Eirinn Potato
Summary
Potato is a starchy tuber derived from the plant Solanum tuberosum, commonly cultivated for both human and animal consumption. In pet food, potato serves primarily as a source of digestible carbohydrates and dietary fibre, supporting energy needs and digestive health. Potato is included in its natural, whole food form, providing a hypoallergenic alternative to common grains in premium pet diets.
Why it's used?
Potato is included as a cost-effective carbohydrate source that provides energy and bulk to pet food formulations. It also serves as a grain-free alternative to traditional fillers, appealing to consumers seeking grain-free options.
Whole sweet potato with smooth orange skin, small brown spots and oval shape, isolated on a white background
Sweet Potato
Sweet Potato
Ipomoea Batatas, Kumara, Batata, Camote
Summary
Sweet potato is a root vegetable of plant origin, valued for its rich content of complex carbohydrates, dietary fibre, and essential micronutrients such as vitamin A. In pet food, sweet potato serves primarily as a digestible energy source and supports digestive health. It is incorporated in its natural, whole form, ensuring optimal nutrient retention and palatability for companion animals.
Why it's used?
Sweet potato is included as a cost-effective, highly digestible carbohydrate source that provides energy and dietary fibre. It also serves as a label-friendly ingredient appealing to consumers seeking natural, whole-food components in pet food.
Light brown, shredded beet pulp with a dry, coarse texture, shown loose in a pile for dog food nutrition
Beet Pulp
Beet Pulp
Dried Sugar Beet Pulp, Sugar Beet Fibre, Beta Vulgaris Pulp, Sugar Beet Residue
Summary
Beet pulp is a fibrous by-product derived from sugar beet plants after sugar extraction. It serves as a valuable source of moderately fermentable fibre, supporting digestive health and stool quality in pets. Beet pulp is incorporated in its dried, processed form rather than as raw beet, ensuring optimal digestibility and nutrient availability for companion animals.
Why it's used?
Beet pulp is included as a cost-effective source of dietary fibre to promote digestive health and stool quality in pets. It also serves as a bulk-adding agent, helping to optimise product texture and satiety.
Light brown, finely textured beef digest powder with a slightly uneven, granular surface, commonly used in dog food
Beef Digest
Beef Digest
Hydrolysed Beef Protein, Beef Hydrolysate, Bovine Digest, Bovine Hydrolysate
Summary
Beef digest is a flavourful ingredient derived from the enzymatic hydrolysis of beef tissues, making it an animal-based product. Its primary purpose is to enhance palatability, encouraging pets to consume their food. Beef digest is not used in its raw form; instead, it is processed into a liquid or powder to optimise flavour delivery and ensure safety and digestibility.
Why it's used?
Beef digest is included as a palatability enhancer, providing a concentrated flavour that increases the appeal of the food to pets. It is also a cost-effective way to deliver meat-derived taste and aroma without using whole cuts of beef.
Fine pale yellow powder of Vitamin A with a smooth texture, commonly used as a dog supplement for health and nutrition
Vitamin A
Vitamin A
Retinol, Retinyl Palmitate, Retinyl Acetate, E160a
Summary
Vitamin A is an essential fat-soluble nutrient derived from animal sources (as retinyl esters) or plant sources (as carotenoids). It supports vision, immune function, and skin health in pets. In pet food, Vitamin A is not used in its raw or natural state but is provided as stabilised compounds (such as retinyl acetate or retinyl palmitate) to ensure safety, stability, and optimal absorption.
Why it's used?
Vitamin A is included as an essential nutrient to support vision, immune function, and overall health in pets, ensuring the product meets established nutritional standards. Its addition also allows manufacturers to optimise the nutritional profile and comply with regulatory labelling requirements.
Fine pale yellow Vitamin D3 powder with a smooth, soft texture, commonly used as a supplement for dogs
Vitamin D3
Vitamin D3
Cholecalciferol, Colecalciferol, Calciol, E671
Summary
Vitamin D3, also known as cholecalciferol, is a fat-soluble vitamin of animal origin commonly derived from lanolin or fish oil. It plays a crucial role in regulating calcium and phosphorus metabolism, supporting healthy bone development in pets. Vitamin D3 is not used in its natural form but is instead utilised as a stabilised compound to ensure safety, efficacy, and optimal absorption in pet food formulations.
Why it's used?
Vitamin D3 is included to ensure the finished product meets established nutritional requirements for canine health, supporting bone development and calcium regulation. Its addition allows manufacturers to guarantee consistent vitamin content regardless of natural variation in raw materials.
Fine, pale yellow Vitamin E powder with a soft, slightly grainy texture, commonly used in dog supplements
Vitamin E
Vitamin E
Tocopherol, Alpha-Tocopherol, E307, D-Alpha-Tocopherol
Summary
Vitamin E is a fat-soluble vitamin derived from plant sources such as vegetable oils, nuts, and seeds. It functions primarily as an antioxidant, helping to protect cell membranes from oxidative damage and supporting immune health. In pet food, Vitamin E is not used in its natural raw form but is typically utilised as a stabilised compound, such as tocopherol acetate, to optimise safety and absorption.
Why it's used?
Vitamin E is included as a natural antioxidant to help preserve the freshness and stability of fats and oils in the product, thereby extending shelf life. It also serves as a label-friendly nutrient that appeals to consumers seeking added health benefits for their pets.
Bright pink Vitamin B12 powder in a fine, soft-textured mound on a plain background
Vitamin B12
Vitamin B12
Cobalamin, Cyanocobalamin, Hydroxocobalamin, Methylcobalamin
Summary
Vitamin B12 is a water-soluble vitamin of animal origin, essential for nerve function and red blood cell formation in pets. It is primarily included in pet food to support energy metabolism and overall vitality. Vitamin B12 is not used in its natural, raw form but is instead utilised as a specific compound, such as cyanocobalamin, to ensure stability, safety, and optimal absorption.
Why it's used?
Vitamin B12 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims.
Bright yellow riboflavin powder with a fine, slightly grainy texture displayed in a close-up circular view
Riboflavin
Riboflavin
Vitamin B2, E101, Lactoflavin, 7,8-Dimethyl-10-Ribityl Isoalloxazine
Summary
Riboflavin, also known as vitamin B2, is a water-soluble vitamin of synthetic origin commonly added to pet foods. It plays a crucial role in energy metabolism and supports healthy skin, eyes, and nervous system function. Riboflavin is not used in its natural form but is typically utilised as a synthesised compound to ensure stability, safety, and optimal absorption in pet diets.
Why it's used?
Riboflavin is included as an essential vitamin to meet nutritional requirements and ensure regulatory compliance for complete and balanced pet food labelling. Its addition helps optimise the product’s nutrient profile without significantly impacting cost or palatability.
Fine off-white powder texture of calcium pantothenate, a common supplement ingredient for dogs
Calcium Pantothenate
Calcium Pantothenate
D-Calcium Pantothenate, E315, Pantothenic Acid Calcium Salt, Calcium D-Pantothenate
Summary
Calcium pantothenate is a synthetic compound derived from pantothenic acid, a water-soluble B vitamin (vitamin B5) of plant or animal origin. It is primarily included in pet food to support energy metabolism and maintain healthy skin and coat. Rather than using pantothenic acid in its natural form, calcium pantothenate is utilised for its stability, safety, and enhanced bioavailability in pet nutrition.
Why it's used?
Calcium pantothenate is included as a stable, bioavailable source of vitamin B5 to meet nutritional requirements and support labelling claims of complete and balanced nutrition. Its use ensures consistent vitamin content throughout the product’s shelf life.
Fine white thiamine powder with a slightly grainy texture, commonly used as a supplement ingredient for dogs
Thiamine
Thiamine
Vitamin B1, Aneurin, Thiamin, E101
Summary
Thiamine, also known as vitamin B1, is a water-soluble vitamin of plant origin, commonly sourced from grains and yeast. It plays a crucial role in energy metabolism and supports nervous system function in pets. Thiamine is not used in its raw or natural state but is typically utilised as thiamine mononitrate or thiamine hydrochloride to ensure stability, safety, and optimal absorption.
Why it's used?
Thiamine is included as an essential vitamin to meet nutritional requirements and prevent deficiency-related health issues in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food formulations.
Fine white niacin powder with a slightly grainy texture, arranged in a circular mound on a plain background
Niacin
Niacin
Nicotinic Acid, Vitamin B3, Pyridine-3-Carboxylic Acid, E375
Summary
Niacin, also known as vitamin B3, is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in energy metabolism and supports healthy skin, nerves, and digestion in pets. Niacin is not used in its raw form but is typically included as a safe, bioavailable compound such as niacinamide or nicotinic acid.
Why it's used?
Niacin is included as an essential B vitamin to meet nutritional requirements and support metabolic health in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.
Fine white powder of vitamin B6 with a slightly textured surface, used as a supplement ingredient for dogs
Vitamin B6
Vitamin B6
Pyridoxine, Pyridoxol, Pyridoxine Hydrochloride, E101a
Summary
Vitamin B6 is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in protein metabolism, red blood cell formation, and nervous system function. In pet food, Vitamin B6 is not used in its raw form but is typically included as a stable compound, such as pyridoxine hydrochloride, to optimise safety and bioavailability.
Why it's used?
Vitamin B6 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims required for commercial pet foods.
Bright yellow folic acid powder with a fine, slightly textured surface, used as a supplement for dogs
Folic Acid
Folic Acid
Pteroylmonoglutamic Acid, Pteroylglutamic Acid, Vitamin B9, E920
Summary
Folic acid is a synthetic form of vitamin B9, originally derived from plant sources but produced for pet food as a stable, bioavailable compound. Its primary purpose is to support cell division, DNA synthesis, and overall growth in pets. Folic acid is not used in its natural state; instead, it is utilised as a manufactured supplement to optimise absorption and efficacy.
Why it's used?
Folic acid is included as a synthetic vitamin to ensure nutritional adequacy and meet regulatory requirements for B-vitamin content in pet food. Its addition helps standardise nutrient levels across batches, supporting consistent product labelling and animal health.
Fine white choline powder with a soft, smooth texture, commonly used as a supplement ingredient for dogs
Choline
Choline
Trimethylethanolamine, E1001, Choline Base, 2-Hydroxy-N,N,N-Trimethylethanaminium
Summary
Choline is an essential nutrient of synthetic or natural origin, commonly derived from plant or animal sources. It plays a critical role in supporting brain development, liver function, and fat metabolism in pets. Choline is not used in its raw or elemental state; instead, it is typically utilised as choline chloride or choline bitartrate to ensure safety, stability, and optimal absorption in pet food formulations.
Why it's used?
Choline is included as an essential nutrient to support normal liver function, brain development, and metabolic processes in pets. Its addition ensures nutritional adequacy and helps manufacturers meet regulatory labelling requirements for complete and balanced pet foods.
Fine off-white biotin powder with a slightly grainy texture, commonly used as a supplement for dogs
Biotin
Biotin
Vitamin B7, Vitamin H, D-Biotin, Coenzyme R
Summary
Biotin is a water-soluble B-vitamin (vitamin B7) of synthetic origin, commonly included in pet foods to support healthy skin, coat, and metabolic function. Its primary benefit is aiding in the metabolism of fats, proteins, and carbohydrates. Biotin is not used in its natural, free form but is instead utilised as a stable, bioavailable compound to optimise absorption and efficacy in pets.
Why it's used?
Biotin is included as an essential vitamin to support skin, coat, and metabolic health in pets, fulfilling nutritional requirements for complete and balanced diets. Its addition also allows manufacturers to highlight the inclusion of key micronutrients on product labelling, appealing to health-conscious consumers.
Bright orange, finely textured beta carotene powder in a close-up circular view for dog health supplements
Beta Carotene
Beta Carotene
Provitamin A, E160a, All-Trans-Beta-Carotene, CI 40800
Summary
Beta carotene is a plant-derived pigment and precursor to vitamin A, commonly sourced from carrots and other colourful vegetables. Its primary nutritional benefit is supporting vision, immune function, and antioxidant defence. In pet food, beta carotene is utilised in its extracted or purified form rather than as whole vegetables, ensuring consistent potency and bioavailability for optimal health outcomes.
Why it's used?
Beta carotene is included as a natural source of vitamin A and as a colour-enhancing agent to improve the visual appeal of the product. Its presence also allows for label-friendly marketing, appealing to consumers seeking natural additives.
Fine white powder of vitamin C with a slightly grainy texture, commonly used as a dog supplement in Australia
Vitamin C
Vitamin C
Ascorbic Acid, L-Ascorbic Acid, E300, L-Threo-Hex-2-Enono-1,4-Lactone
Summary
Vitamin C, also known as ascorbic acid, is a water-soluble vitamin of plant origin commonly included in pet food formulations. Its primary purpose is to support immune function and act as an antioxidant, helping to protect cells from oxidative damage. Vitamin C is not used in its natural fruit form but is instead utilised as a synthesised compound to ensure stability and consistent dosage.
Why it's used?
Vitamin C is included as an antioxidant to help preserve the freshness and stability of the product by slowing oxidation. It may also be added for its perceived health benefits, supporting marketing claims related to immune support.
Bright yellow Vitamin K3 powder with a fine, slightly clumpy texture, commonly used in dog supplements
Vitamin K3
Vitamin K3
Menadione, 2-Methyl-1,4-Naphthoquinone, K3, E325
Summary
Vitamin K3, also known as menadione, is a synthetic compound derived from chemical sources rather than natural plant or animal origins. It is primarily included in pet food to support normal blood clotting and bone health. Vitamin K3 is not used in its raw or elemental form; instead, it is utilised as a stable, bioavailable compound to optimise safety and absorption in pets.
Why it's used?
Vitamin K3 is included as a cost-effective synthetic source of vitamin K to support blood clotting and overall health in pets. Its use allows manufacturers to ensure consistent nutrient levels while maintaining product affordability.
Fine off-white calcium powder with a soft, smooth texture, commonly used as a dog supplement ingredient
Calcium
Calcium
E170, Elemental Calcium, Ca, Calcium Metal
Summary
Calcium is an essential mineral derived from natural sources such as limestone or marine shells. It plays a critical role in supporting healthy bone and teeth development, nerve transmission, and muscle function in pets. Calcium is not used in its raw or metallic state; instead, it is utilised in pet food as safe, bioavailable compounds like calcium carbonate or calcium phosphate to optimise absorption.
Why it's used?
Calcium is included as an essential mineral to support bone development and maintenance in pets, ensuring nutritional adequacy according to regulatory standards. It may also serve as a functional additive to optimise product texture and stability.
Fine off-white phosphorus powder with a slightly grainy texture, displayed in a close-up circular view
Phosphorus
Phosphorus
E339, Orthophosphate, Inorganic Phosphate, Phosphate Ion
Summary
Phosphorus is an essential mineral element derived from both animal and plant sources. It plays a critical role in supporting healthy bone and tooth development, as well as energy metabolism in pets. In pet food, phosphorus is not used in its natural, raw or metallic state; instead, it is utilised as specific compounds, such as calcium phosphate, to ensure safety and optimal absorption.
Why it's used?
Phosphorus is included as an essential mineral to support bone development and metabolic functions in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.
Fine off-white potassium powder with a soft, smooth texture, commonly used in dog supplements
Potassium
Potassium
Kalium, E340, K, Atomic Number 19
Summary
Potassium is an essential mineral element sourced from the earth and is vital for maintaining fluid balance, nerve function, and muscle health in pets. In pet food, potassium is not used in its natural metallic state; instead, it is utilised as safe, bioavailable compounds such as potassium chloride or potassium sulphate to optimise absorption and support overall wellbeing.
Why it's used?
Potassium is included as an essential mineral to support electrolyte balance and proper muscle and nerve function in pets. Its addition ensures nutritional adequacy and compliance with established pet food nutrient profiles.
Fine white sodium powder with a soft, grainy texture, shown as a common dog food ingredient for canine health
Sodium
Sodium
Natrium, Na, E524
Summary
Sodium is an essential mineral element sourced from the earth, commonly included in pet food as sodium chloride (table salt) or other safe, bioavailable compounds. It plays a vital role in maintaining fluid balance, nerve transmission, and muscle function. Sodium is not used in its natural metallic form but is instead utilised as a compound to ensure safety and optimal absorption.
Why it's used?
Sodium is included as an essential mineral to support normal physiological functions in pets and to help maintain electrolyte balance. It may also be used to enhance palatability and preserve product stability by inhibiting microbial growth.
Chloride powder in a fine, white, slightly grainy form, commonly used as a supplement for dogs
Chloride
Chloride
Chloride Ion, Cl-
Summary
Chloride is an essential mineral element, naturally found in various salts and present in both plant and animal tissues. In pet food, chloride is primarily included to support fluid balance, nerve function, and acid-base regulation. It is not used in its raw or metallic state; instead, chloride is utilised as a compound, commonly sodium chloride, to ensure safety and optimal absorption.
Why it's used?
Chloride is included as an essential electrolyte to support fluid balance and normal cellular function in pets. Its addition ensures nutritional adequacy and compliance with established pet food nutrient profiles.
Fine white magnesium powder with a soft, slightly textured surface, commonly used in dog supplements
Magnesium
Magnesium
Epsom Salt, Mg, Elemental Magnesium, Magnesium Metal
Summary
Magnesium is an essential mineral element sourced from the earth, commonly included in pet food formulations to support muscle function, nerve transmission, and bone health. It is not used in its natural metallic state; instead, magnesium is utilised as a safe, bioavailable compound such as magnesium sulphate or magnesium oxide to optimise absorption and ensure dietary adequacy for pets.
Why it's used?
Magnesium is included as an essential mineral to support metabolic and neuromuscular functions in pets, fulfilling nutritional requirements for complete and balanced pet food. Its addition ensures compliance with regulatory standards and appeals to consumers seeking scientifically formulated diets.
Fine grey iron powder with a slightly rough, sandy texture, displayed in a circular shape for dog nutrition context
Iron
Iron
Ferrum, Fe, E1, Elemental Iron
Summary
Iron is an essential mineral sourced from both animal and plant origins, crucial for oxygen transport and energy metabolism in pets. Its primary benefit is supporting healthy red blood cell formation and preventing anaemia. Iron is not used in its natural, raw, or metallic state; instead, it is utilised in pet food as safe, bioavailable compounds such as iron sulphate or iron proteinate to optimise absorption.
Why it's used?
Iron is included as an essential mineral to support healthy blood function and overall metabolism in pets. Its addition ensures the product meets nutritional requirements and regulatory standards for complete and balanced pet food.
Bright blue copper powder with a fine, slightly textured surface, used as a dog supplement ingredient
Copper
Copper
Cu, ECP, CI 77400, C.I. 77400
Summary
Copper is an essential trace mineral sourced from the earth and is vital for numerous physiological functions in pets. It primarily supports red blood cell formation, connective tissue development, and immune system health. Copper is not used in its natural metallic state; instead, it is incorporated into pet food as safe, bioavailable compounds such as copper sulphate or copper proteinate to optimise absorption and efficacy.
Why it's used?
Copper is included as an essential trace mineral to meet nutritional requirements for dogs, supporting enzyme function and red blood cell formation. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.
Pale beige manganese powder with a fine, slightly clumpy texture, used as a dog supplement ingredient
Manganese
Manganese
E34, Manganum, Mn, EINECS 231-105-1
Summary
Manganese is an essential trace mineral sourced from the earth and is vital for numerous metabolic processes in pets. It primarily supports bone development, enzyme function, and antioxidant defence. Manganese is not used in its natural metallic state; instead, it is incorporated into pet food as a safe, bioavailable compound such as manganese sulphate or manganese oxide to optimise absorption and efficacy.
Why it's used?
Manganese is included as an essential trace mineral to support metabolic and skeletal health in pets, fulfilling nutritional requirements for complete and balanced pet food. Its addition ensures compliance with regulatory standards and appeals to consumers seeking scientifically formulated diets.
Fine, light grey zinc powder with a slightly grainy texture, commonly used as a dog supplement ingredient
Zinc
Zinc
Zn, E579, Zincum, CI 77947
Summary
Zinc is an essential trace mineral sourced from the earth and is vital for numerous biological functions in pets, including immune support and skin health. In pet food, zinc is not used in its natural metallic state; instead, it is utilised as a compound such as zinc sulphate or zinc chelate to optimise safety and absorption, ensuring pets receive its full nutritional benefit.
Why it's used?
Zinc is included as an essential trace mineral to support immune function, skin health, and overall metabolic processes in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.
Fine off-white iodine powder with a soft, slightly grainy texture, used as a supplement ingredient for dogs
Iodine
Iodine
Elemental I, E127, Iodum, CAS 7553-56-2
Summary
Iodine is an essential trace mineral sourced primarily from seaweed or mineral deposits. It plays a critical role in supporting healthy thyroid function and hormone production in pets. Iodine is not used in its natural elemental form due to safety and bioavailability concerns; instead, it is typically incorporated as a compound such as potassium iodide or calcium iodate to optimise absorption and efficacy.
Why it's used?
Iodine is included as an essential trace mineral to support thyroid function and overall metabolic health in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.
Light beige selenium powder with a fine, slightly clumpy texture, shown as a common dog supplement ingredient
Selenium
Selenium
Selen, E578, Atomic Number 34, Se
Summary
Selenium is an essential trace mineral sourced from the earth, typically derived from plant or yeast-based compounds for pet food use. It plays a crucial role in supporting antioxidant defences and thyroid function. Selenium is not used in its natural, raw metallic state; instead, it is utilised as a safe, bioavailable compound such as sodium selenite or selenomethionine to optimise absorption and efficacy.
Why it's used?
Selenium is included as an essential trace mineral to meet nutritional requirements and support overall health in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food formulations.
Fine white methionine powder with a soft, slightly textured surface, commonly used as a dog supplement ingredient
Methionine
Methionine
L-Methionine, 2-Amino-4-(Methylthio)butyric Acid, E620, L-2-Amino-4-(Methylthio)butyric Acid
Summary
Methionine is an essential amino acid derived from animal or plant sources, crucial for protein synthesis and overall metabolic health in pets. It primarily supports healthy skin, coat, and liver function. Methionine is not used in its raw elemental form; instead, it is incorporated as a specific compound, such as DL-methionine, to optimise safety, stability, and bioavailability in pet food formulations.
Why it's used?
Methionine is included as an essential amino acid to support protein synthesis and overall health in pets, particularly when animal protein sources are limited or variable. It also serves as a cost-effective way to meet nutritional requirements and optimise the amino acid profile of the final product.
Fine white tryptophan powder with a soft, slightly textured surface, commonly used as a dog supplement ingredient
Tryptophan
Tryptophan
L-Tryptophan, L-α-Aminoindole-3-Propionic Acid, 2-Amino-3-(Indol-3-yl)Propanoic Acid, EAA 10
Summary
Tryptophan is an essential amino acid derived from animal or plant protein sources. It plays a crucial role in pet nutrition by supporting protein synthesis and serving as a precursor for serotonin, which influences mood and behaviour. Tryptophan is not used in its isolated, natural form but is instead incorporated as a purified amino acid to optimise dietary balance and bioavailability in pet food formulations.
Why it's used?
Tryptophan is included as an essential amino acid to support complete and balanced nutrition, meeting regulatory requirements for canine dietary adequacy. Its addition ensures the product can be marketed as providing all necessary amino acids for dogs’ health.
Fine white lysine powder with a soft, smooth texture, commonly used as a supplement for dogs
Lysine
Lysine
L-Lysine, 2,6-Diaminohexanoic Acid, E640, L-2,6-Diaminohexanoic Acid
Summary
Lysine is an essential amino acid derived from animal or plant protein sources. It plays a critical role in protein synthesis, supporting muscle development and immune function in pets. Lysine cannot be produced by the body and must be supplied through the diet. It is not used in its raw form but is typically included as a purified amino acid to optimise bioavailability and nutritional balance.
Why it's used?
Lysine is included as an essential amino acid to ensure the pet food meets the complete nutritional requirements for dogs, supporting healthy growth and maintenance. Its addition allows manufacturers to optimise protein quality, especially when using plant-based or mixed protein sources.
Fine white powder texture of phenylalanine, an amino acid used in dog supplements and nutrition products
Phenylalanine
Phenylalanine
L-Phenylalanine, E954, 2-Amino-3-Phenylpropanoic Acid, L-α-Amino-β-Phenylpropionic Acid
Summary
Phenylalanine is an essential amino acid derived from both animal and plant sources. It plays a critical role in protein synthesis and is a precursor for neurotransmitters such as dopamine. In pet food, phenylalanine is included to support healthy growth and neurological function. It is not used in its raw form but is typically incorporated as part of protein ingredients or as a purified amino acid compound for optimal absorption.
Why it's used?
Phenylalanine is included as an essential amino acid to support protein synthesis and overall health in pets. Its presence ensures nutritional adequacy and compliance with established pet food nutrient profiles.
Fine white threonine powder with a soft, smooth texture, commonly used as a supplement ingredient for dogs
Threonine
Threonine
L-Threonine, 2-Amino-3-Hydroxybutyric Acid, (2S,3R)-2-Amino-3-Hydroxybutanoic Acid, E641
Summary
Threonine is an essential amino acid derived from animal or plant protein sources. It plays a critical role in protein synthesis, immune function, and gut health in pets. Threonine is not used in its raw, isolated form; instead, it is incorporated as a purified amino acid compound to optimise safety, stability, and bioavailability in premium pet food formulations.
Why it's used?
Threonine is included as an essential amino acid to support protein synthesis and overall health in pets, ensuring the product meets established nutritional standards. Its addition allows manufacturers to optimise amino acid profiles, particularly in formulations where animal protein content may be lower.
Fine white taurine powder with a soft, fluffy texture, commonly used as a supplement for dogs
Taurine
Taurine
2-Aminoethanesulphonic Acid, L-Taurine, E107, 2-Aminoethane-1-Sulphonic Acid
Summary
Taurine is a naturally occurring amino sulfonic acid derived from animal sources, particularly meat and fish. It is added to pet food to support cardiovascular health, vision, and proper immune function, especially in cats who cannot synthesise it sufficiently. Taurine is not used in its raw form; instead, it is incorporated as a purified, synthesised compound to ensure stability, safety, and optimal absorption.
Why it's used?
Taurine is included to ensure adequate levels of this essential amino acid, particularly in diets where animal protein content may be insufficient to meet canine or feline nutritional requirements. Its addition supports cardiovascular health and is often used to address consumer concerns about diet-associated heart issues.
Fine white powder texture of carnitine, a popular dog supplement ingredient for health and vitality
Carnitine
Carnitine
L-Carnitine, Levocarnitine, Vitamin Bt, E306
Summary
Carnitine is a naturally occurring compound derived from animal sources, primarily meat and fish. It plays a crucial role in energy metabolism by transporting fatty acids into the mitochondria for cellular energy production. In pet food, carnitine is utilised in a synthesised, bioavailable form rather than its raw state, ensuring optimal absorption and safety for companion animals.
Why it's used?
Carnitine is included as a functional ingredient to support fat metabolism and energy production, particularly in formulas targeting active or senior pets. Its addition allows manufacturers to market the product as supporting heart health and weight management.
Too vague to identify
Omega-6 Fatty Acid
Omega-6 Fatty Acid
Linoleic Acid, C18:2 n-6, LA, EFA Omega-6
Summary
Omega-6 fatty acid is a type of polyunsaturated fat derived primarily from plant oils such as sunflower or safflower. It plays a crucial role in supporting skin health, coat quality, and normal cellular function in pets. Omega-6 fatty acids are not used in their isolated chemical form but are incorporated into pet foods through natural oil sources to optimise bioavailability and safety.
Why it's used?
Omega-6 fatty acid is included to support skin and coat health, fulfilling consumer expectations for visible wellness benefits. It also serves as a marketing point, allowing manufacturers to highlight the presence of essential fatty acids on product labelling.
Too vague to identify
Omega-3 Fatty Acid
Omega-3 Fatty Acid
Alpha-Linolenic Acid, Eicosapentaenoic Acid, Docosahexaenoic Acid, n-3 Polyunsaturated Fatty Acid
Summary
Omega-3 fatty acid is a type of essential polyunsaturated fat primarily derived from animal sources such as fish oil or plant sources like flaxseed. It is included in pet food to support skin and coat health, cognitive function, and anti-inflammatory processes. Omega-3 is not used in its raw form but is incorporated as specific compounds, such as fish oil or algal oil, to optimise absorption and safety.
Why it's used?
Omega-3 fatty acid is included to support claims of health benefits such as skin and coat health, and to appeal to consumers seeking functional nutrition for their pets. It also serves as a label-friendly ingredient that enhances product marketability.
Golden yellow canola oil puddle with a smooth, glossy texture on a white background
Canola Oil
Canola Oil
Rapeseed Oil, Brassica Napus Oil, Brassica Rapa Oil, E471 (when derived from canola)
Summary
Canola oil is a plant-derived oil extracted from the seeds of the canola plant (Brassica napus). It serves as a valuable source of energy and provides essential fatty acids, particularly omega-3 and omega-6, which support skin and coat health in pets. Canola oil is used in its refined, food-grade form to ensure safety, palatability, and optimal nutrient absorption.
Why it's used?
Canola oil is included as a cost-effective source of fat and essential fatty acids, supporting energy density and skin and coat health in pet food formulations. It also contributes to product palatability and helps optimise texture.
Fine beige chicory root powder with a soft, smooth texture, used as a natural supplement for dog food
Chicory Root
Chicory Root
Cichorium Intybus, Chicory, Cichorium Intybus Root, Cichorium Intybus L.
Summary
Chicory root is a plant-derived ingredient sourced from the root of the chicory plant (Cichorium intybus). It is primarily included in pet food for its high inulin content, a prebiotic fibre that supports digestive health and beneficial gut bacteria. Chicory root is used in its natural, dried, and ground form to optimise its functional benefits in pet nutrition.
Why it's used?
Chicory root is included as a source of inulin, a prebiotic fibre that supports digestive health and can improve stool quality. It also serves as a label-friendly ingredient that appeals to consumers seeking functional health benefits in pet food.
Golden yellow fish oil droplet with a glossy, smooth texture on a white background, highlighting its purity and quality
Fish Oil
Fish Oil
Fish Liver Oil, Oleum Piscis, Oleum Jecoris, Oleum Piscarium
Summary
Fish oil is a nutrient-rich oil derived from the tissues of oily fish, making it an animal-based ingredient. It is primarily included in pet food for its high content of omega-3 fatty acids, which support skin, coat, and joint health. Fish oil is utilised in a purified, liquid form rather than as whole fish, ensuring optimal absorption and safety for pets.
Why it's used?
Fish oil is included as a source of omega-3 fatty acids to support skin, coat, and joint health, enhancing the nutritional profile of the product. Its presence also serves as a marketing point, appealing to consumers seeking functional health benefits for their pets.
Golden yellow sunflower oil with a smooth, glossy texture in a small puddle on a white background
Sunflower Oil
Sunflower Oil
Helianthus Annuus Seed Oil, Helianthus Annuus Oil, E471, Vegetable Oil (Helianthus Annuus)
Summary
Sunflower oil is a plant-derived oil extracted from the seeds of the sunflower (Helianthus annuus). It serves as a valuable source of energy and provides essential fatty acids, particularly linoleic acid, which supports skin and coat health in pets. Sunflower oil is utilised in its refined liquid form, not as whole seeds, to optimise digestibility and nutrient availability in pet food formulations.
Why it's used?
Sunflower oil is included as a cost-effective source of unsaturated fats to provide essential fatty acids that support skin and coat health. It also enhances palatability and contributes to the overall energy content of the pet food.
Fine white salt granules in a circular pile on a plain background, showing a powdery, smooth texture
Salt
Salt
Sodium Chloride, NaCl, Table Salt, E535
Summary
Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.
Why it's used?
Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.
Finely ground alfalfa powder in a circular mound, olive green with a soft, earthy texture, used in dog health supplements
Alfalfa
Alfalfa
Lucerne, Medicago Sativa, Lucerne Grass, Purple Medick
Summary
Alfalfa is a nutrient-rich plant ingredient derived from the Medicago sativa species, commonly used in premium pet foods. It serves as a natural source of dietary fibre, vitamins, and minerals, supporting digestive health and overall wellbeing. Alfalfa is included in its natural, dried form, ensuring pets benefit from its full spectrum of nutrients without synthetic alteration.
Why it's used?
Alfalfa is included as a cost-effective source of plant protein, fibre, and micronutrients, contributing to the nutritional profile of the product. It also serves as a label-friendly ingredient that appeals to consumers seeking natural or wholesome additions in pet food.
Red and yellow apple with smooth, shiny skin and a small stem, displayed whole on a plain background
Apple
Apple
Malus Domestica, Pyrus Malus, Malus Pumila, E Malus
Summary
Apple is a fruit derived from the Malus domestica tree, classified as a plant-based ingredient. It is primarily included in pet food for its dietary fibre, natural antioxidants, and vitamins, supporting digestive health and immune function. Apple is used in its natural, whole form, ensuring pets benefit from its inherent nutrients without synthetic alteration or processing into extracts or concentrates.
Why it's used?
Apple is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components in pet food. It may also provide a modest source of fibre and natural sweetness to enhance palatability.
White, fluffy scoop of solid coconut oil with creamy texture, ideal for dog health and nutrition in Australia
Coconut Oil
Coconut Oil
Cocos Nucifera Oil, Copra Oil, E472c, Coconut Fat
Summary
Coconut oil is a plant-derived oil extracted from the flesh of mature coconuts. It is primarily included in pet food for its energy-dense medium-chain triglycerides, which support healthy skin, coat, and metabolism. Coconut oil is used in its natural, refined form, ensuring it is safe and readily digestible for pets while delivering its functional nutritional benefits.
Why it's used?
Coconut oil is included as a source of medium-chain triglycerides, which are marketed for their potential health benefits and digestibility. It also serves as a label-friendly ingredient that appeals to consumers seeking natural or premium pet food formulations.
Fresh whole carrot with bright orange skin and smooth, firm texture standing upright on a plain background
Carrot
Carrot
Daucus Carota, Daucus Carota Root, Daucus Carota Sativa, Wild Carrot
Summary
Carrot is a root vegetable of plant origin, widely recognised for its vibrant orange colour and natural sweetness. In pet food, carrot is included in its natural, whole form to provide dietary fibre, beta-carotene (a precursor to vitamin A), and antioxidants. Its primary benefit is supporting digestive health and immune function, while also contributing to overall palatability and nutritional diversity.
Why it's used?
Carrot is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components and to enhance the product’s perceived nutritional value. It may also provide a modest source of fibre and vitamins, supporting marketing claims of added health benefits.
Fine, light beige brewers yeast powder with a soft, crumbly texture, commonly used as a dog supplement
Brewers Yeast
Brewers Yeast
Saccharomyces Cerevisiae, Baker’s Yeast, Nutritional Yeast, Torula Yeast
Summary
Brewers yeast is a deactivated fungus derived from Saccharomyces cerevisiae, typically sourced as a by-product of beer brewing. It is included in pet food primarily for its rich content of B vitamins, protein, and amino acids, supporting overall health and vitality. Brewers yeast is used in its natural, inactive form, ensuring safety and optimal nutrient availability for pets.
Why it's used?
Brewers yeast is included as a cost-effective source of protein and B vitamins, supporting nutritional labelling claims. It may also enhance palatability, encouraging dogs to consume the product.
Too vague to identify
Natural Antioxidant
Natural Antioxidant
Tocopherol, Mixed Tocopherols, E306, Rosemary Extract
Summary
Natural antioxidant refers to a substance, typically derived from plant sources, that helps protect pet food from oxidative damage and spoilage. Its primary function is to preserve freshness and extend shelf life by inhibiting the oxidation of fats and oils. In pet food, natural antioxidants are used in their natural form, ensuring safety and effective absorption without the need for chemical modification.
Why it's used?
Natural antioxidants are included to help preserve the freshness and stability of pet food by slowing the oxidation of fats and oils, thereby extending shelf life. They also serve as a label-friendly alternative to synthetic preservatives, appealing to consumers seeking more natural ingredients.
Green oval pumpkin seed kernels with smooth surfaces, piled together on a plain background
Pumpkin Seed
Pumpkin Seed
Cucurbita Pepo Seed, Pepita, Cucurbita Pepo, Pepita Seed
Summary
Pumpkin seed is a plant-derived ingredient sourced from the seeds of the pumpkin (Cucurbita pepo). It is included in pet food primarily for its rich content of protein, healthy fats, and micronutrients such as magnesium and zinc. Pumpkin seed is used in its natural, whole form, providing both nutritional value and functional fibre to support digestive health in pets.
Why it's used?
Pumpkin seed is included as a nutrient-dense ingredient to enhance the protein, fibre, and micronutrient profile of the product, supporting marketing claims of added health benefits. It also serves as a label-friendly component that appeals to health-conscious consumers.
Fine white powder texture of glucosamine hydrochloride, a common joint health supplement ingredient for dogs
Glucosamine Hydrochloride
Glucosamine Hydrochloride
D-Glucosamine Monohydrochloride, Glucosamine HCl, 2-Amino-2-Deoxy-D-Glucose Hydrochloride, Chitosamine Hydrochloride
Summary
Glucosamine hydrochloride is a compound derived from shellfish or produced synthetically, categorised as an amino sugar. It is primarily included in pet food to support joint health and maintain cartilage integrity. Glucosamine is not used in its natural raw form; instead, it is utilised as the hydrochloride salt to optimise stability, safety, and absorption in companion animals.
Why it's used?
Glucosamine hydrochloride is included as a functional additive to support joint health claims, appealing to consumers seeking preventative or therapeutic benefits for their pets. Its presence enables manufacturers to market the product as beneficial for mobility and ageing pets, enhancing perceived value.
Fine, light beige Yucca Schidigera powder with a soft, sandy texture, used in natural dog supplements
Yucca Schidigera
Yucca Schidigera
Mojave Yucca, Spanish Dagger, Soapweed, Yucca Extract
Summary
Yucca Schidigera is a plant extract derived from the stem of the Yucca schidigera plant, native to arid regions of North America. It is primarily included in pet food to help reduce stool odour by binding ammonia and other waste compounds. Yucca Schidigera is utilised in a processed extract form, rather than as the whole plant, to optimise its functional benefits and safety.
Why it's used?
Yucca Schidigera is included as a natural deodorising agent to reduce stool and urine odour in pets. It also serves as a label-friendly ingredient that appeals to consumers seeking natural additives.
Fresh green spinach leaves with a smooth texture, piled together, perfect for healthy dog-friendly recipes
Spinach
Spinach
Spinacia Oleracea, English Spinach, Common Spinach, Garden Spinach
Summary
Spinach is a leafy green vegetable of plant origin, valued for its rich content of vitamins, minerals, and antioxidants. In pet food, spinach primarily provides dietary fibre, iron, and phytonutrients that support overall health and immune function. Spinach is included in its natural form, ensuring pets benefit from its full nutritional profile without synthetic alteration or processing into extracts.
Why it's used?
Spinach is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. It may also provide a modest source of vitamins and minerals, supporting marketing claims of added health benefits.
Fine green-brown kelp powder with a soft, grainy texture, commonly used as a natural dog supplement
Kelp
Kelp
Laminaria Spp., Macrocystis Pyrifera, Ascophyllum Nodosum, Brown Seaweed
Summary
Kelp is a type of large, edible seaweed sourced from marine environments and classified as a plant-based ingredient. It is primarily included in pet food for its rich supply of natural iodine, which supports healthy thyroid function. Kelp is used in its dried, ground natural form, allowing pets to benefit from its trace minerals, vitamins, and antioxidants in a bioavailable manner.
Why it's used?
Kelp is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing, as it is associated with natural sources of vitamins and minerals. It may also serve as a trace mineral supplement to support nutritional completeness in pet food formulations.
Fine, bright red tomato powder with a slightly clumpy texture, commonly used as a natural dog food ingredient
Tomato Powder
Tomato Powder
Dehydrated Tomato, Solanum Lycopersicum Powder, Spray-Dried Tomato, Dried Tomato Powder
Summary
Tomato powder is a dehydrated form of tomatoes, a plant-based ingredient derived from ripe, whole tomatoes. It is primarily included in pet food for its natural source of antioxidants, such as lycopene, as well as vitamins and minerals that support overall health. Tomato powder is used in its natural, powdered form, allowing for easy incorporation and consistent nutrient delivery in pet food formulations.
Why it's used?
Tomato powder is included as a natural source of vitamins and antioxidants, enhancing the nutritional profile for marketing appeal. It also serves as a label-friendly ingredient that can improve colour and palatability without significantly increasing production costs.
Fine off-white yoghurt powder with a smooth, dry texture, shown as a healthy dog food ingredient
Yoghurt Powder
Yoghurt Powder
Dried Yoghurt, Yoghurt Powdered, Fermented Milk Powder, Cultured Milk Powder
Summary
Yoghurt powder is a dairy-derived ingredient produced by dehydrating cultured yoghurt, originating from animal (milk) sources. It is primarily included in pet food for its probiotic content, supporting digestive health and immune function. Yoghurt powder is used in its processed, powdered form rather than as fresh yoghurt, ensuring stability, safety, and ease of incorporation into dry pet food formulations.
Why it's used?
Yoghurt powder is included as a palatability enhancer and a source of probiotics, aiming to improve taste appeal and support digestive health claims. Its presence also serves as a label-friendly ingredient that appeals to health-conscious consumers.
Golden yellow emu oil drop with a smooth, glossy texture on a white background, highlighting its pure form
Emu Oil
Emu Oil
Dromaius Novaehollandiae Oil, Emu Fat Oil, Emu Adipose Oil, Dromaius Oil
Summary
Emu oil is a natural fat derived from the rendered adipose tissue of the emu, a native Australian bird. Sourced from animal origin, it is primarily included in pet food for its rich content of omega-3 and omega-6 fatty acids, supporting skin and coat health. Emu oil is used in its natural, refined form to optimise bioavailability and nutritional benefit.
Why it's used?
Emu oil is included as a source of omega fatty acids to support skin and coat health, providing a functional benefit that can be highlighted in marketing. Its presence allows manufacturers to differentiate their product with a novel animal-derived ingredient appealing to consumers seeking unique or premium formulations.
Fine white powder texture of chondroitin sulphate, a common joint health supplement ingredient for dogs
Chondroitin Sulphate
Chondroitin Sulphate
Chondroitin Sulfate, Chondroitin Polysulphate, Chonsurid, Haliotis Spp. Chondroitin Sulphate
Summary
Chondroitin sulphate is a compound derived from animal cartilage, commonly sourced from bovine or marine origins. It is primarily included in pet food to support joint health by aiding cartilage structure and function. Chondroitin is not used in its natural raw state; instead, it is utilised as a purified sulphated glycosaminoglycan to optimise safety, stability, and absorption in companion animals.
Why it's used?
Chondroitin sulphate is included as a functional ingredient to support joint health, appealing to consumers seeking products with perceived mobility benefits for their pets. Its presence also serves a marketing purpose by enhancing the product’s value proposition in the premium and senior pet food segments.
Fresh blueberries with smooth, deep blue skin and a light frosted coating, clustered together on a white background
Blueberry
Blueberry
Vaccinium Corymbosum, Vaccinium Angustifolium, Bilberry, E163
Summary
Blueberry is a small, nutrient-rich fruit of plant origin, commonly sourced from the Vaccinium genus. It is included in pet food primarily for its antioxidant properties, supporting immune health and cellular protection. Blueberry is used in its natural, whole form, ensuring pets benefit from its full spectrum of vitamins, fibre, and phytonutrients as found in fresh fruit.
Why it's used?
Blueberry is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its reputation as a source of antioxidants. Its presence supports marketing claims of added nutritional benefits, though it is typically used in small quantities with minimal impact on the overall nutritional profile for pets.
Five whole cranberries with smooth, glossy red skin grouped together on a plain, light background
Cranberry
Cranberry
Vaccinium Macrocarpon, American Cranberry, Large Cranberry, Bearberry
Summary
Cranberry is a small, red berry derived from the Vaccinium macrocarpon plant, making it a plant-based ingredient. It is primarily included in pet food for its antioxidant properties and potential support of urinary tract health. Cranberry is used in its natural, whole form, ensuring pets benefit from its full spectrum of phytonutrients, vitamins, and dietary fibre.
Why it's used?
Cranberry is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketability. It may also serve as a natural source of antioxidants, supporting the product’s functional claims.
Fine, light brown dandelion powder with a soft, sandy texture, commonly used as a natural dog supplement
Dandelion
Dandelion
Taraxacum Officinale, Taraxaci Herba, Taraxaci Radix, Lion's Tooth
Summary
Dandelion is a plant-derived ingredient sourced from the leaves and roots of the Taraxacum officinale plant. It is primarily included in pet food for its natural prebiotic fibre content, which supports digestive health and beneficial gut bacteria. Dandelion is used in its natural, whole form, ensuring pets receive its full spectrum of nutrients and bioactive compounds.
Why it's used?
Dandelion is included as a label-friendly ingredient to appeal to health-conscious consumers, as it is associated with natural and holistic pet nutrition. It may also serve as a source of fibre and micronutrients, though its functional impact on the pet food is typically minimal.
Fresh green peppermint leaves with crinkled texture, loosely arranged in a circle, ideal for dog health benefits
Peppermint
Peppermint
Mentha × Piperita, Mentha Piperita, Peppermint Oil, Mentha × Piperita Oil
Summary
Peppermint is a plant-derived herb from the Mentha genus, valued for its aromatic leaves. In pet food, peppermint is primarily included to support digestive health and freshen breath. It is used in its natural form, with dried or ground leaves incorporated directly into formulations. This natural inclusion ensures pets benefit from its essential oils and phytonutrients without synthetic additives.
Why it's used?
Peppermint is included as a label-friendly ingredient to appeal to pet owners seeking natural or holistic components, and may also be intended to impart a fresh aroma to the product. Its functional impact on pets is minimal at typical inclusion rates.
Dried rosemary leaves, green and needle-like, loosely piled with a coarse, natural texture suitable for dog health recipes
Rosemary
Rosemary
Rosmarinus Officinalis, Salvia Rosmarinus, E392, Rosemary Extract
Summary
Rosemary is a fragrant herb derived from the leaves of the Rosmarinus officinalis plant. It is included in pet food primarily for its natural antioxidant properties, which help preserve freshness and support overall health. Rosemary is used in its natural form, typically as a dried extract or powder, ensuring the retention of its beneficial compounds while remaining safe and effective for pets.
Why it's used?
Rosemary is included as a natural preservative to help extend shelf life by inhibiting oxidation of fats and oils. It also serves as a label-friendly ingredient that appeals to consumers seeking natural additives.

About

Brand
Black Hawk
Company
Masterpet
Manufactured
Australia
Type
Kibble
Life Stage
Puppy
Breed Size
All Breeds
Feeding Type
Complete Meal
Processing Level
High

Product Tags

Poultry Free
Grain Free
Gluten Free
Soy Free

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About the Brand

Black Hawk

Black Hawk is Australian-made premium pet food crafted in Parkes, NSW with high-meat, nutrient-dense recipes. Available exclusively through pet specialty stores and vet clinics.

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