Seniors Brew Canned Bone Broth

Chicken bone broth is a liquid derived from simmering chicken bones and connective tissues, making it an animal-based ingredient. It is primarily included for its rich source of collagen, amino acids, and minerals, supporting joint health and hydration. Chicken bone broth is used in its natural, whole-food form, ensuring optimal nutrient availability and palatability for pets.

Chicken bone broth is included as a palatability enhancer to improve flavour and aroma, making the product more appealing to pets. It also serves as a label-friendly ingredient that appeals to consumers seeking natural or premium formulations.

Lion’s Mane Mushroom is a functional fungus sourced from the Hericium erinaceus species, valued for its unique bioactive compounds. Originating from the plant kingdom, it is included in pet food for its potential cognitive and immune-supporting properties. Lion’s Mane Mushroom is used in its natural, whole form, ensuring pets benefit from its full spectrum of naturally occurring nutrients and antioxidants.

Lion’s Mane Mushroom is included as a label-friendly ingredient to appeal to health-conscious consumers seeking functional or superfood additives in pet food. It may also be used for its perceived health benefits, supporting marketing claims without significantly impacting formulation cost or palatability.

Turmeric is a vibrant yellow spice derived from the root of the Curcuma longa plant, making it a plant-based ingredient. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting overall health and wellbeing. Turmeric is used in its natural powdered form, ensuring pets benefit from its active compound, curcumin, in a safe and bioavailable manner.

Turmeric is included as a label-friendly ingredient to appeal to health-conscious consumers due to its association with natural antioxidants and anti-inflammatory properties. Its presence may also support marketing claims related to holistic or functional pet foods, despite being used in small quantities with minimal direct nutritional impact for pets.

Coconut oil is a plant-derived oil extracted from the flesh of mature coconuts. It is primarily included in pet food for its energy-dense medium-chain triglycerides, which support healthy skin, coat, and metabolism. Coconut oil is used in its natural, refined form, ensuring it is safe and readily digestible for pets while delivering its functional nutritional benefits.

Coconut oil is included as a source of medium-chain triglycerides, which are marketed for their potential health benefits and digestibility. It also serves as a label-friendly ingredient that appeals to consumers seeking natural or premium pet food formulations.

Green lipped mussel is a marine animal ingredient sourced from the coastal waters of New Zealand. It is primarily included in pet food for its rich content of omega-3 fatty acids, glucosamine, and chondroitin, which support joint health and reduce inflammation. Green lipped mussel is used in its natural, whole form, ensuring optimal nutrient availability and bioactivity for pets.

Green lipped mussel is included as a functional ingredient to provide natural sources of omega-3 fatty acids and joint-supporting nutrients, supporting product differentiation and marketing claims related to joint health. Its presence also appeals to consumers seeking premium or holistic pet food formulations.