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Price Comparison
Overview
Nutritional Analysis
Ingredients
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Instinctive Bite
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Air Dried Chicken Single Protein Dry Dog Food

Air Dried Chicken Single Protein Dry Dog Food

Instinctive Bite
Instinctive Bite Single Protein Chicken is an air dried dog food made with chicken as the sole animal protein source. The food is gently air dried at low temperatures to preserve nutrients and natural flavour, with 90% animal ingredients in the recipe. Includes green-lipped mussel for joint support, chicory root and psyllium husk for digestion, and flaxseed for skin and coat. Can be served as a complete meal, crumbled over kibble as a food topper, or used as a high-value training treat. Suitable for dogs with food sensitivities that need a simplified single-protein air dried diet.
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37.99
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124.99
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Overview
Nutritional Analysis
Ingredients
Brand
Comments
Size 1
500g
$20 Voucher
Discount valid for first order only, one use per customer. Use code NEWBESTIE20 at checkout.
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2kg
$20 Voucher
Discount valid for first order only, one use per customer. Use code NEWBESTIE20 at checkout.
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Overview

Instinctive Bite Single Protein Chicken is an air dried dog food made with chicken as the sole animal protein source.

The food is gently air dried at low temperatures to preserve nutrients and natural flavour, with 90% animal ingredients in the recipe. Includes green-lipped mussel for joint support, chicory root and psyllium husk for digestion, and flaxseed for skin and coat. Can be served as a complete meal, crumbled over kibble as a food topper, or used as a high-value training treat. Suitable for dogs with food sensitivities that need a simplified single-protein air dried diet.

Nutritional Analysis

Protein
38
%
0%
Fat
18
%
0%
Carbohydrates
12
%
0%
Energy
393
0
 kcal/100g

Ingredients

Chicken (Meat, Offal, Breast), Pumpkin, Flaxseed, Broccoli, Blueberry, Yeast, Sunflower Lecithin, Bamboo Fibre, Vitamins & Minerals, Apple Fibre, Psyllium Husk, Choline Chloride, Inulin (Chicory), Yucca, Kelp, Natural Antioxidants, Rosemary Extract.

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Fresh minced chicken meat shaped into a round ball, pale pink with a moist, slightly coarse texture on a plain background
Chicken Meat
Chicken Meat
Gallus Gallus Domesticus Meat, Poultry Meat, Broiler Meat, Fowl Meat
Summary
Chicken meat is a high-quality animal-derived ingredient sourced from the muscle tissue of chickens. It serves as a rich source of essential proteins and amino acids, supporting muscle development and overall health in pets. In pet food, chicken meat is used in its natural form, providing highly digestible nutrients and palatability, making it a favoured protein choice in premium formulations.
Why it's used?
Chicken meat is included as a high-quality, animal-based protein source to support muscle development and overall health in pets. Its presence also enhances palatability and serves as a label-friendly ingredient appealing to consumers seeking recognisable protein sources.
Finely minced chicken offal ball with a pinkish hue and moist, textured surface, ideal for nutritious dog food
Chicken Offal
Chicken Offal
Poultry Giblets, Chicken Giblets, Gallus Gallus Domesticus Offal, Poultry Offal
Summary
Chicken offal refers to the edible internal organs and by-products of chickens, such as liver, heart, and gizzard, sourced from animals. It is included in pet food primarily for its rich supply of protein, essential vitamins, and minerals, supporting overall health. Chicken offal is used in its natural, whole-food form, providing a highly digestible and nutrient-dense ingredient for pets.
Why it's used?
Chicken offal is included as a cost-effective source of animal protein, essential amino acids, and micronutrients. Its use allows manufacturers to optimise nutritional value while utilising by-products, supporting both economic efficiency and sustainability.
Raw chicken breast with a smooth, pale pink surface and natural texture, perfect for healthy dog food recipes
Chicken Breast
Chicken Breast
Chicken Fillet, Skinless Chicken Fillet, Boneless Chicken Fillet, Gallus Gallus Domesticus Breast
Summary
Chicken breast is a lean cut of poultry derived from the breast muscle of chickens. As an animal-based ingredient, it is highly valued for its rich protein content, supporting muscle maintenance and overall health in pets. Chicken breast is used in its natural, whole food form, ensuring optimal nutrient availability and palatability in premium pet food formulations.
Why it's used?
Chicken breast is included as a high-quality, easily digestible protein source to support muscle maintenance and overall health in pets. Its presence also serves as a label-friendly ingredient that appeals to consumers seeking recognisable, premium components in pet food.
Fresh orange pumpkin wedge with seeds, smooth skin and firm flesh, perfect for healthy dog nutrition and wellbeing
Pumpkin
Pumpkin
Cucurbita Pepo, Cucurbita Maxima, Cucurbita Moschata, Pepo
Summary
Pumpkin is a plant-derived ingredient sourced from the fruit of the Cucurbita pepo species. It is primarily included in pet food for its dietary fibre content, which supports digestive health and regularity. Pumpkin is used in its natural form, either as fresh, cooked, or dehydrated flesh, providing a source of vitamins, minerals, and antioxidants beneficial to overall wellbeing.
Why it's used?
Pumpkin is included as a label-friendly ingredient that appeals to consumers seeking natural and recognisable components, while also serving as a cost-effective source of fibre and moisture to support digestive health and product texture. Its inclusion can enhance marketing appeal without significantly increasing formulation costs.
Brown linseed seeds with a glossy, smooth surface and oval shape, piled together on a white background
Linseed
Linseed
Flaxseed, Linum Usitatissimum, Flax, Flaxseed Oil
Summary
Linseed, also known as flaxseed, is a plant-derived ingredient sourced from the seeds of the flax plant (Linum usitatissimum). It is primarily included in pet food for its high content of omega-3 fatty acids and dietary fibre, supporting skin health and digestion. Linseed is used in its natural, whole or ground form to optimise nutrient availability and functional benefits.
Why it's used?
Linseed is included as a source of omega-3 fatty acids and dietary fibre, supporting skin and coat health as well as digestive function. Its presence also allows manufacturers to market the product as containing plant-based nutrients and functional ingredients.
Fresh green broccoli with a thick stalk and tightly packed florets, highlighting its crisp texture and vibrant colour
Broccoli
Broccoli
Brassica Oleracea Italica, Calabrese, Sprouting Broccoli, EATME Broccoli
Summary
Broccoli is a nutrient-rich vegetable derived from the plant species Brassica oleracea. As a plant-based ingredient, it is included in pet food primarily for its dietary fibre, vitamins, and antioxidant content, supporting digestive health and immune function. Broccoli is used in its natural form, ensuring pets benefit from its whole-food nutritional profile without synthetic alteration.
Why it's used?
Broccoli is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. It may also contribute small amounts of fibre, vitamins, and antioxidants, supporting marketing claims of added health benefits.
Fresh blueberries with smooth, deep blue skin and a light frosted coating, clustered together on a white background
Blueberry
Blueberry
Vaccinium Corymbosum, Vaccinium Angustifolium, Bilberry, E163
Summary
Blueberry is a small, nutrient-rich fruit of plant origin, commonly sourced from the Vaccinium genus. It is included in pet food primarily for its antioxidant properties, supporting immune health and cellular protection. Blueberry is used in its natural, whole form, ensuring pets benefit from its full spectrum of vitamins, fibre, and phytonutrients as found in fresh fruit.
Why it's used?
Blueberry is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its reputation as a source of antioxidants. Its presence supports marketing claims of added nutritional benefits, though it is typically used in small quantities with minimal impact on the overall nutritional profile for pets.
Fine, light beige yeast powder with a soft, crumbly texture, shown as a common dog supplement ingredient
Yeast
Yeast
Saccharomyces Cerevisiae, Baker’s Yeast, Brewer’s Yeast, E620
Summary
Yeast is a single-celled fungus of microbial origin commonly derived from Saccharomyces cerevisiae. It is included in pet food primarily as a source of high-quality protein, B vitamins, and functional compounds that support digestive and immune health. Yeast is utilised in its deactivated, dried form rather than as a live organism, ensuring safety and optimal nutrient availability for pets.
Why it's used?
Yeast is included as a palatability enhancer and natural flavour source to improve the taste and aroma of pet food, encouraging consumption. It may also serve as a cost-effective source of protein and B vitamins, supporting nutritional labelling claims.
Fine yellow-orange sunflower lecithin powder with a soft, crumbly texture, suitable for dog health supplements
Sunflower Lecithin
Sunflower Lecithin
Lecithin (Helianthus Annuus), E322 (Helianthus Annuus), Helianthus Annuus Lecithin, Sunflower Phospholipids
Summary
Sunflower lecithin is a plant-derived ingredient extracted from sunflower seeds. It serves primarily as an emulsifier, helping to blend fats and water in pet food formulations, and also provides a source of phospholipids that support cellular health. Sunflower lecithin is not used in its raw seed form but is processed and utilised as a purified lecithin extract to optimise functionality and digestibility.
Why it's used?
Sunflower lecithin is included as an emulsifier to improve the texture and consistency of pet food, ensuring fats and water-based ingredients remain blended. It also serves as a label-friendly alternative to synthetic emulsifiers, appealing to consumers seeking natural-sounding ingredients.
Fine, light beige bamboo fibre powder with a soft, textured surface, used as a natural dog food ingredient
Bamboo Fibre
Bamboo Fibre
Bambusa Spp. Fibre, Bamboo Cellulose, Bamboo Dietary Fibre, Bamboo Plant Fibre
Summary
Bamboo fibre is a plant-derived ingredient sourced from the stalks of bamboo plants. It is primarily included in pet food as a functional source of dietary fibre, supporting digestive health and stool quality. Bamboo fibre is used in its processed form, not as raw bamboo, to ensure safety, digestibility, and optimal fibre content for pets’ nutritional needs.
Why it's used?
Bamboo fibre is included as a cost-effective, label-friendly source of dietary fibre to aid stool quality and digestive health. It also serves as a bulk-adding agent, helping to optimise product texture and manufacturing efficiency.
Too vague to identify
Vitamins
Vitamins
Micronutrients, Essential Micronutrients, Vital Nutrients, Accessory Food Factors
Summary
Vitamins are organic compounds derived from both plant and animal sources, essential for numerous metabolic and physiological functions in pets. Their primary purpose is to support immune health, vision, bone development, and cellular processes. In pet food, vitamins are not used in their natural, raw forms but are instead incorporated as stabilised compounds or premixes to ensure safety, stability, and optimal bioavailability.
Why it's used?
Vitamins are included to ensure nutritional adequacy and meet regulatory requirements for complete and balanced pet food. They may also be added to compensate for nutrient losses during processing and storage.
Too vague to identify
Minerals
Minerals
Dietary Minerals, Inorganic Nutrients, Essential Minerals, Bulk Elements
Summary
Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.
Why it's used?
Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.
Fine, light beige apple fibre powder with a soft, slightly textured surface, used as a dog food supplement
Apple Fibre
Apple Fibre
Malus Domestica Fibre, Apple Pomace Fibre, Malus Domestica Dietary Fibre, E459
Summary
Apple fibre is a plant-derived ingredient sourced from the fibrous pulp of apples after juice extraction. It is primarily included in pet food to support digestive health by providing insoluble and soluble dietary fibre, which aids in healthy bowel function. Apple fibre is used in its natural form, ensuring pets benefit from its inherent nutritional properties and gentle support for gastrointestinal wellbeing.
Why it's used?
Apple fibre is included as a cost-effective source of dietary fibre to aid digestive health and improve stool quality. It also serves as a label-friendly ingredient that appeals to consumers seeking recognisable, natural components in pet food.
Fine, pale beige psyllium husk powder with a soft, slightly textured surface, used for dog digestive health
Psyllium Husk
Psyllium Husk
Ispaghula Husk, Plantago Ovata Husk, Blond Psyllium, Plantago Ovata
Summary
Psyllium husk is a plant-derived ingredient sourced from the outer coating of Plantago ovata seeds. It is primarily included in pet food as a soluble fibre to support digestive health and promote regular bowel movements. Psyllium husk is used in its natural form, allowing pets to benefit from its gentle bulking and water-absorbing properties, which help optimise gastrointestinal function.
Why it's used?
Psyllium husk is included as a functional fibre source to support digestive health and promote regular bowel movements in pets. It also serves as a cost-effective bulking agent to optimise stool quality and product texture.
Fine, off-white choline chloride powder with a slightly grainy texture, commonly used in dog supplements
Choline Chloride
Choline Chloride
Trimethylethanolamine Chloride, Choline Monochloride, E1001, 2-Hydroxy-N,N,N-Trimethylethanaminium Chloride
Summary
Choline chloride is a synthetic compound derived from choline, an essential nutrient typically sourced from plant or animal origins. It is primarily included in pet food to support healthy brain function, liver metabolism, and cellular structure. Choline is not used in its natural state; instead, it is utilised as choline chloride to ensure stability, safety, and optimal absorption in pet diets.
Why it's used?
Choline chloride is included as an essential nutrient to support normal liver function and brain health in pets. It is a cost-effective way to meet regulatory requirements for choline content in complete and balanced pet foods.
Fine white powder form of inulin ingredient, commonly used in dog supplements for digestive and gut health
Inulin
Inulin
Chicory Root Fibre, Fructan, EINECS 232-684-3, Fructooligosaccharide
Summary
Inulin is a naturally occurring dietary fibre sourced primarily from plants such as chicory root. It serves as a prebiotic, supporting digestive health by promoting beneficial gut bacteria. In pet food, inulin is utilised in its extracted, purified form rather than as a whole plant, ensuring consistent quality and efficacy for optimal digestive function and overall wellbeing in pets.
Why it's used?
Inulin is included as a prebiotic fibre to support digestive health and promote beneficial gut bacteria in pets. It also serves as a cost-effective bulking agent that can improve product texture and moisture retention.
Fine, light beige yucca powder with a soft, sandy texture, commonly used as a natural dog supplement ingredient
Yucca
Yucca
Cassava, Manioc, Manihot Esculenta, Tapioca
Summary
Yucca is a plant-derived ingredient sourced from the Yucca schidigera plant, native to arid regions. It is primarily included in pet food for its natural saponins, which help reduce faecal odour and support digestive health. Yucca is used in its natural, whole plant extract form, ensuring the beneficial compounds are retained and safely delivered in the final product.
Why it's used?
Yucca is included as a natural deodorising agent to help reduce stool odour in pet food. It also serves as a label-friendly ingredient that appeals to consumers seeking plant-based additives.
Fine green-brown kelp powder with a soft, grainy texture, commonly used as a natural dog supplement
Kelp
Kelp
Laminaria Spp., Macrocystis Pyrifera, Ascophyllum Nodosum, Brown Seaweed
Summary
Kelp is a type of large, edible seaweed sourced from marine environments and classified as a plant-based ingredient. It is primarily included in pet food for its rich supply of natural iodine, which supports healthy thyroid function. Kelp is used in its dried, ground natural form, allowing pets to benefit from its trace minerals, vitamins, and antioxidants in a bioavailable manner.
Why it's used?
Kelp is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing, as it is associated with natural sources of vitamins and minerals. It may also serve as a trace mineral supplement to support nutritional completeness in pet food formulations.
Too vague to identify
Natural Antioxidant
Natural Antioxidant
Tocopherol, Mixed Tocopherols, E306, Rosemary Extract
Summary
Natural antioxidant refers to a substance, typically derived from plant sources, that helps protect pet food from oxidative damage and spoilage. Its primary function is to preserve freshness and extend shelf life by inhibiting the oxidation of fats and oils. In pet food, natural antioxidants are used in their natural form, ensuring safety and effective absorption without the need for chemical modification.
Why it's used?
Natural antioxidants are included to help preserve the freshness and stability of pet food by slowing the oxidation of fats and oils, thereby extending shelf life. They also serve as a label-friendly alternative to synthetic preservatives, appealing to consumers seeking more natural ingredients.
Dark brown, glossy drop of rosemary extract with a smooth texture on a plain background
Rosemary Extract
Rosemary Extract
Rosmarinus Officinalis Extract, E392, Rosemary Oleoresin, Rosmarinus Officinalis Leaf Extract
Summary
Rosemary extract is a plant-derived ingredient obtained from the leaves of the rosemary herb (Rosmarinus officinalis). It is primarily included in pet food as a natural antioxidant, helping to preserve fats and oils and extend shelf life. Rosemary extract is used in its natural form, ensuring the retention of its beneficial compounds without chemical alteration.
Why it's used?
Rosemary extract is included as a natural preservative to help extend shelf life by inhibiting oxidation of fats and oils. It also serves as a label-friendly ingredient that appeals to consumers seeking natural additives.

About

Brand
Instinctive Bite
Company
Pet Circle
Manufactured
Australia
Type
Air Dried
Life Stage
All Life Stages
Breed Size
All Breeds
Feeding Type
Complete Meal
Processing Level
High

Product Tags

Single Protein
Grain Free
Gluten Free
Dairy Free
Soy Free

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About the Brand

Instinctive Bite

Instinctive Bite is Pet Circle's own Australian made dog food brand, developed with pet nutritionists to deliver natural, holistic nutrition supercharged by real meats, superfoods and prebiotics.

Explore their range of health-focused recipes — from grain-free to sensitive skin formulas.

Explore Brand

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