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Instinctive Bite
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Single Protein Beef All Lifestages Wet Dog Food

Single Protein Beef All Lifestages Wet Dog Food

Instinctive Bite
Instinctive Bite Single Protein Beef All Lifestages Wet Dog Food Cans is a New Zealand-made wet loaf built on 90% grass-fed beef — meat, lung, kidney, liver and tripe. Grain-free and free from gums, carrageenan, potato, GMOs and artificial additives, it meets AAFCO standards for all life stages. High moisture promotes hydration and kidney function. Natural prebiotics from psyllium husk and kelp support gut health. Single-protein formulation — appropriate for elimination diets targeting chicken, lamb or fish. Not suitable for dogs with known beef allergy. Best suited to all breeds and life stages needing a high-meat, single-protein wet meal.
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Size 1
390g
$20 Voucher
Discount valid for first order only, one use per customer. Use code NEWBESTIE20 at checkout.
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12 x 390g
$20 Voucher
Discount valid for first order only, one use per customer. Use code NEWBESTIE20 at checkout.
UNLOCK

Overview

Instinctive Bite Single Protein Beef All Lifestages Wet Dog Food Cans is a New Zealand-made wet loaf built on 90% grass-fed beef — meat, lung, kidney, liver and tripe. Grain-free and free from gums, carrageenan, potato, GMOs and artificial additives, it meets AAFCO standards for all life stages.

High moisture promotes hydration and kidney function. Natural prebiotics from psyllium husk and kelp support gut health. Single-protein formulation — appropriate for elimination diets targeting chicken, lamb or fish. Not suitable for dogs with known beef allergy. Best suited to all breeds and life stages needing a high-meat, single-protein wet meal.

Nutritional Analysis

Protein
8
%
0%
Fat
7
%
0%
Fibre
1
%
0%
Moisture
78
%
0%
Energy
129
0
 kcal/100g

Ingredients

Beef (Meat, Lung, Kidney, Liver, Tripe), Chickpea, Yeast, Sunflower Oil, Minerals and Vitamins, Seaweed, Psyllium Husk, Kelp, Choline Chloride, Yucca Schidigera.

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Fresh beef meat formed into a red, coarse-textured mince ball, ideal as a nutritious ingredient for dog food
Beef Meat
Beef Meat
Bovine Meat, Bos Taurus Meat, Cattle Meat, Bovine Muscle Tissue
Summary
Beef meat is a high-quality animal-derived ingredient sourced from cattle. It serves as a rich source of protein, essential amino acids, vitamins, and minerals, supporting muscle development and overall health in pets. In pet food, beef meat is used in its natural form, providing both palatability and nutritional value while contributing to a balanced and complete diet.
Why it's used?
Beef meat is included as a primary animal protein source to meet nutritional requirements and enhance palatability for dogs. Its presence also serves as a marketing advantage, appealing to consumers seeking recognisable, high-quality ingredients.
Fresh beef lung with a pinkish-red colour, smooth texture and visible veins, prepared as a natural dog food ingredient
Beef Lung
Beef Lung
Bovine Lung, Bos Taurus Lung, Ox Lung, Bovine Pulmonary Tissue
Summary
Beef lung is an animal-derived ingredient sourced from the respiratory organ of cattle. It is primarily included in pet food for its high protein content and as a source of essential vitamins and minerals, supporting muscle maintenance and overall health. Beef lung is used in its natural, whole-food form, ensuring pets receive the nutritional benefits inherent to this organ meat.
Why it's used?
Beef lung is included as a cost-effective animal protein source that enhances the protein content of the product. It also serves as a palatability enhancer, making the food more appealing to pets.
Fresh beef kidney with deep reddish-brown colour, smooth glossy surface and distinct lobed sections, ideal for dog nutrition
Beef Kidney
Beef Kidney
Bovine Kidney, Bos Taurus Kidney, Ox Kidney, E1104
Summary
Beef kidney is an organ meat derived from cattle and is classified as an animal-based ingredient. It is a rich source of high-quality protein, essential vitamins such as B12, and minerals including iron and zinc, supporting overall health and vitality in pets. Beef kidney is used in its natural, whole-food form, providing bioavailable nutrients and contributing to a balanced, species-appropriate diet.
Why it's used?
Beef kidney is included as a nutrient-dense organ meat to provide high-quality protein, essential vitamins, and minerals, supporting the nutritional profile of the product. Its inclusion also appeals to consumers seeking species-appropriate, whole-prey ingredients in pet food formulations.
Fresh beef liver slice, dark reddish-brown with a smooth, glossy texture, ideal for dog nutrition and treats
Beef Liver
Beef Liver
Bovine Liver, Bos Taurus Liver, Ox Liver, Cattle Liver
Summary
Beef liver is an animal-derived organ meat sourced from cattle, valued for its rich nutrient profile. It serves as a concentrated source of high-quality protein, essential vitamins such as A and B12, and minerals like iron and zinc. In pet food, beef liver is used in its natural, whole-food form, providing both palatability and significant nutritional benefits to support overall health.
Why it's used?
Beef liver is included as a nutrient-dense organ meat to enhance the protein, vitamin, and mineral content of the product. It also serves as a natural palatability enhancer, improving flavour to increase acceptance by pets.
Raw beef tripe with pale honeycomb texture and pink, wrinkled flesh, commonly used in natural dog food diets
Beef Tripe
Beef Tripe
Cattle Stomach, Bovine Stomach, Bovine Tripe, Bos Taurus Stomach
Summary
Beef tripe is the edible stomach lining of cattle, classified as an animal-derived ingredient. It is valued in pet food for its high protein content and rich supply of essential nutrients, including vitamins and minerals that support overall health. Beef tripe is incorporated in its natural, whole-food form, providing both palatability and nutritional benefits to companion animals.
Why it's used?
Beef tripe is included as a highly palatable animal protein source to enhance flavour and encourage consumption. It also serves as a label-friendly ingredient that appeals to consumers seeking natural, meat-based components in pet food.
Round, beige chickpeas with a smooth, slightly dimpled texture piled together on a clean white background
Chickpeas
Chickpeas
Garbanzo Beans, Cicer Arietinum, Bengal Gram, Egyptian Pea
Summary
Chickpeas are edible legumes derived from the plant Cicer arietinum, commonly cultivated for their high nutritional value. As a plant-based ingredient, chickpeas are primarily included in pet food for their rich protein, fibre, and complex carbohydrate content, supporting digestive health and sustained energy. Chickpeas are used in their natural, whole form, ensuring optimal nutrient retention and digestibility for pets.
Why it's used?
Chickpeas are included as a cost-effective carbohydrate and protein source, providing bulk and nutritional value while supporting grain-free product labelling. Their use can also enhance the fibre content and appeal to consumers seeking plant-based or alternative ingredients.
Fine, light beige yeast powder with a soft, crumbly texture, shown as a common dog supplement ingredient
Yeast
Yeast
Saccharomyces Cerevisiae, Baker’s Yeast, Brewer’s Yeast, E620
Summary
Yeast is a single-celled fungus of microbial origin commonly derived from Saccharomyces cerevisiae. It is included in pet food primarily as a source of high-quality protein, B vitamins, and functional compounds that support digestive and immune health. Yeast is utilised in its deactivated, dried form rather than as a live organism, ensuring safety and optimal nutrient availability for pets.
Why it's used?
Yeast is included as a palatability enhancer and natural flavour source to improve the taste and aroma of pet food, encouraging consumption. It may also serve as a cost-effective source of protein and B vitamins, supporting nutritional labelling claims.
Golden yellow sunflower oil with a smooth, glossy texture in a small puddle on a white background
Sunflower Oil
Sunflower Oil
Helianthus Annuus Seed Oil, Helianthus Annuus Oil, E471, Vegetable Oil (Helianthus Annuus)
Summary
Sunflower oil is a plant-derived oil extracted from the seeds of the sunflower (Helianthus annuus). It serves as a valuable source of energy and provides essential fatty acids, particularly linoleic acid, which supports skin and coat health in pets. Sunflower oil is utilised in its refined liquid form, not as whole seeds, to optimise digestibility and nutrient availability in pet food formulations.
Why it's used?
Sunflower oil is included as a cost-effective source of unsaturated fats to provide essential fatty acids that support skin and coat health. It also enhances palatability and contributes to the overall energy content of the pet food.
Too vague to identify
Minerals
Minerals
Dietary Minerals, Inorganic Nutrients, Essential Minerals, Bulk Elements
Summary
Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.
Why it's used?
Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.
Too vague to identify
Vitamins
Vitamins
Micronutrients, Essential Micronutrients, Vital Nutrients, Accessory Food Factors
Summary
Vitamins are organic compounds derived from both plant and animal sources, essential for numerous metabolic and physiological functions in pets. Their primary purpose is to support immune health, vision, bone development, and cellular processes. In pet food, vitamins are not used in their natural, raw forms but are instead incorporated as stabilised compounds or premixes to ensure safety, stability, and optimal bioavailability.
Why it's used?
Vitamins are included to ensure nutritional adequacy and meet regulatory requirements for complete and balanced pet food. They may also be added to compensate for nutrient losses during processing and storage.
Finely ground seaweed powder with a natural green-brown colour and soft, textured surface for dog supplements
Seaweed
Seaweed
Marine Algae, Macroalgae, Sea Vegetables, Algae Spp.
Summary
Seaweed is a marine plant ingredient sourced from various species of edible algae. It is primarily included in pet food for its rich content of natural vitamins, minerals, and dietary fibre, supporting overall health and digestive function. Seaweed is used in its natural, dried form, ensuring pets benefit from its bioavailable nutrients without the need for synthetic processing or chemical alteration.
Why it's used?
Seaweed is included as a natural source of vitamins, minerals, and trace elements, supporting marketing claims of nutritional enhancement. It also serves as a label-friendly ingredient that appeals to health-conscious consumers seeking natural additives.
Fine, pale beige psyllium husk powder with a soft, slightly textured surface, used for dog digestive health
Psyllium Husk
Psyllium Husk
Ispaghula Husk, Plantago Ovata Husk, Blond Psyllium, Plantago Ovata
Summary
Psyllium husk is a plant-derived ingredient sourced from the outer coating of Plantago ovata seeds. It is primarily included in pet food as a soluble fibre to support digestive health and promote regular bowel movements. Psyllium husk is used in its natural form, allowing pets to benefit from its gentle bulking and water-absorbing properties, which help optimise gastrointestinal function.
Why it's used?
Psyllium husk is included as a functional fibre source to support digestive health and promote regular bowel movements in pets. It also serves as a cost-effective bulking agent to optimise stool quality and product texture.
Fine green-brown kelp powder with a soft, grainy texture, commonly used as a natural dog supplement
Kelp
Kelp
Laminaria Spp., Macrocystis Pyrifera, Ascophyllum Nodosum, Brown Seaweed
Summary
Kelp is a type of large, edible seaweed sourced from marine environments and classified as a plant-based ingredient. It is primarily included in pet food for its rich supply of natural iodine, which supports healthy thyroid function. Kelp is used in its dried, ground natural form, allowing pets to benefit from its trace minerals, vitamins, and antioxidants in a bioavailable manner.
Why it's used?
Kelp is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing, as it is associated with natural sources of vitamins and minerals. It may also serve as a trace mineral supplement to support nutritional completeness in pet food formulations.
Fine, off-white choline chloride powder with a slightly grainy texture, commonly used in dog supplements
Choline Chloride
Choline Chloride
Trimethylethanolamine Chloride, Choline Monochloride, E1001, 2-Hydroxy-N,N,N-Trimethylethanaminium Chloride
Summary
Choline chloride is a synthetic compound derived from choline, an essential nutrient typically sourced from plant or animal origins. It is primarily included in pet food to support healthy brain function, liver metabolism, and cellular structure. Choline is not used in its natural state; instead, it is utilised as choline chloride to ensure stability, safety, and optimal absorption in pet diets.
Why it's used?
Choline chloride is included as an essential nutrient to support normal liver function and brain health in pets. It is a cost-effective way to meet regulatory requirements for choline content in complete and balanced pet foods.
Fine, light beige Yucca Schidigera powder with a soft, sandy texture, used in natural dog supplements
Yucca Schidigera
Yucca Schidigera
Mojave Yucca, Spanish Dagger, Soapweed, Yucca Extract
Summary
Yucca Schidigera is a plant extract derived from the stem of the Yucca schidigera plant, native to arid regions of North America. It is primarily included in pet food to help reduce stool odour by binding ammonia and other waste compounds. Yucca Schidigera is utilised in a processed extract form, rather than as the whole plant, to optimise its functional benefits and safety.
Why it's used?
Yucca Schidigera is included as a natural deodorising agent to reduce stool and urine odour in pets. It also serves as a label-friendly ingredient that appeals to consumers seeking natural additives.

About

Brand
Instinctive Bite
Company
Pet Circle
Manufactured
New Zealand
Type
Canned
Life Stage
All Life Stages
Breed Size
All Breeds
Feeding Type
Complete Meal
Processing Level
High

Product Tags

Single Protein
Poultry Free
Grain Free
Gluten Free
Dairy Free
Soy Free

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About the Brand

Instinctive Bite

Instinctive Bite is Pet Circle's own Australian made dog food brand, developed with pet nutritionists to deliver natural, holistic nutrition supercharged by real meats, superfoods and prebiotics.

Explore their range of health-focused recipes — from grain-free to sensitive skin formulas.

Explore Brand

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