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Prime100
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SPD™ Prime Cut Venison Dog Treats

SPD™ Prime Cut Venison Dog Treats

Prime100
Prime100 SPD Prime Cut Venison Treats are single protein rewards made with Australian venison, a novel hypoallergenic protein suited to dogs with food sensitivities or those on veterinary elimination diets. Grain free and high in protein with naturally lean fat. Honey and apple fibre provide natural antioxidants and dietary fibre, while sunflower oil supplies omega-6 fatty acids for skin and coat. No artificial colours, flavours, or fillers. Suitable for puppies, adult, and senior dogs across all breeds. Bite sized servings make them a practical high value reward for training or daily enrichment.
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Size 1
100g
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Overview

Prime100 SPD Prime Cut Venison Treats are single protein rewards made with Australian venison, a novel hypoallergenic protein suited to dogs with food sensitivities or those on veterinary elimination diets. Grain free and high in protein with naturally lean fat.

Honey and apple fibre provide natural antioxidants and dietary fibre, while sunflower oil supplies omega-6 fatty acids for skin and coat. No artificial colours, flavours, or fillers. Suitable for puppies, adult, and senior dogs across all breeds. Bite sized servings make them a practical high value reward for training or daily enrichment.

Nutritional Analysis

Protein
32
%
0%
Fat
31
%
0%
Fibre
3
%
0%
Moisture
17
%
0%
Energy
440
0
 kcal/100g

Ingredients

Venison, Honey, Apple Fibre, Sunflower Oil, Buffered Vinegar, Salt, Natural Antioxidant.

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Freshly ground venison mince, deep red and coarse in texture, displayed as a healthy dog food ingredient
Venison
Venison
Deer Meat, Cervidae Meat, Game Meat, Cervus Spp.
Summary
Venison is the meat derived from deer, making it an animal-based protein source. It is prized for its lean profile and high-quality amino acids, supporting muscle maintenance and overall health in pets. In pet food, venison is used in its natural, whole-food form, providing a novel protein option that may benefit pets with sensitivities to more common meats.
Why it's used?
Venison is included as a novel, high-quality protein source to appeal to consumers seeking premium or hypoallergenic pet food options. Its use can support marketing claims related to limited ingredient diets and alternative proteins.
Golden honey in a glossy, round puddle with small droplets, highlighting its smooth, thick texture on a clean surface
Honey
Honey
Bee Honey, Apis Mellifera Honey, Natural Honey, Mel
Summary
Honey is a natural sweet substance produced by bees from the nectar of flowers (animal origin). It is primarily included in pet food for its palatability and as a source of simple carbohydrates, providing quick energy. Honey is used in its natural form, retaining beneficial enzymes and antioxidants. Its inclusion may also support digestive health and offer minor antimicrobial properties.
Why it's used?
Honey is included as a natural sweetener to enhance palatability and appeal to pet owners seeking recognisable, label-friendly ingredients. It may also serve as a minor source of carbohydrates and energy.
Fine, light beige apple fibre powder with a soft, slightly textured surface, used as a dog food supplement
Apple Fibre
Apple Fibre
Malus Domestica Fibre, Apple Pomace Fibre, Malus Domestica Dietary Fibre, E459
Summary
Apple fibre is a plant-derived ingredient sourced from the fibrous pulp of apples after juice extraction. It is primarily included in pet food to support digestive health by providing insoluble and soluble dietary fibre, which aids in healthy bowel function. Apple fibre is used in its natural form, ensuring pets benefit from its inherent nutritional properties and gentle support for gastrointestinal wellbeing.
Why it's used?
Apple fibre is included as a cost-effective source of dietary fibre to aid digestive health and improve stool quality. It also serves as a label-friendly ingredient that appeals to consumers seeking recognisable, natural components in pet food.
Golden yellow sunflower oil with a smooth, glossy texture in a small puddle on a white background
Sunflower Oil
Sunflower Oil
Helianthus Annuus Seed Oil, Helianthus Annuus Oil, E471, Vegetable Oil (Helianthus Annuus)
Summary
Sunflower oil is a plant-derived oil extracted from the seeds of the sunflower (Helianthus annuus). It serves as a valuable source of energy and provides essential fatty acids, particularly linoleic acid, which supports skin and coat health in pets. Sunflower oil is utilised in its refined liquid form, not as whole seeds, to optimise digestibility and nutrient availability in pet food formulations.
Why it's used?
Sunflower oil is included as a cost-effective source of unsaturated fats to provide essential fatty acids that support skin and coat health. It also enhances palatability and contributes to the overall energy content of the pet food.
Pale yellow splash of buffered vinegar with a smooth, glossy texture on a white background
Buffered Vinegar
Buffered Vinegar
Neutralised Vinegar, E262, Acetate Buffer, Acetic Acid Buffer
Summary
Buffered vinegar is a food-grade ingredient derived from plant sources, typically grains, and is produced by neutralising vinegar with a buffering agent such as sodium or potassium carbonate. Its primary purpose in pet food is to act as a natural preservative, helping to inhibit microbial growth and extend shelf life. Buffered vinegar is utilised in a processed, stabilised form rather than as raw vinegar.
Why it's used?
Buffered vinegar is included as a natural preservative to inhibit microbial growth and extend the product’s shelf life. It offers a label-friendly alternative to synthetic preservatives, appealing to consumers seeking more natural ingredient lists.
Fine white salt granules in a circular pile on a plain background, showing a powdery, smooth texture
Salt
Salt
Sodium Chloride, NaCl, Table Salt, E535
Summary
Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.
Why it's used?
Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.
Too vague to identify
Natural Antioxidant
Natural Antioxidant
Tocopherol, Mixed Tocopherols, E306, Rosemary Extract
Summary
Natural antioxidant refers to a substance, typically derived from plant sources, that helps protect pet food from oxidative damage and spoilage. Its primary function is to preserve freshness and extend shelf life by inhibiting the oxidation of fats and oils. In pet food, natural antioxidants are used in their natural form, ensuring safety and effective absorption without the need for chemical modification.
Why it's used?
Natural antioxidants are included to help preserve the freshness and stability of pet food by slowing the oxidation of fats and oils, thereby extending shelf life. They also serve as a label-friendly alternative to synthetic preservatives, appealing to consumers seeking more natural ingredients.

About

Brand
Prime100
Company
Hill's Pet Nutrition
Manufactured
Australia
Type
Air Dried
Life Stage
All Life Stages
Breed Size
All Breeds
Feeding Type
Treat
Processing Level
High

Product Tags

Single Protein
Novel Protein
Poultry Free
Grain Free
Gluten Free
Dairy Free
Soy Free

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About the Brand

Prime100

Prime100 provides specialised Australian made single protein diets and functional meals designed for dogs with complex dietary needs. Discover their vet endorsed range of novel protein recipes to support your pet's long term health and allergy management.

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